Everyone can relate to being sat on hold for hours on end trying to get through to customer service; however, new research published this September documented a change in proceedings, with one in three Brits now preferring to reach customer support via WhatsApp. A world away from the previous order of things, these new findings …
⅓ of Brits Prefer to Contact Customer Support Via WhatsApp Read More »
Marketing departments face increasing challenges in running successful campaigns. To demonstrate return on investment, gain valuable business insights from data, expand their reach, stay within budget, and outperform rivals, they must equip themselves with appropriate tools. Achieving these goals manually is not feasible, so the selection of marketing technology, also known as a MarTech stack, …
If you’re looking to make an impact with your digital marketing campaigns, a pay-per-click (PPC) campaign is often the go-to choice. PPC campaigns offer quick results and targeted reach, allowing you to target specific audiences or even particular keywords. Developing an effective strategy for your PPC campaigns isn’t always easy; a lot goes into creating …
7 Steps to Develop an Effective PPC Campaign Strategy Read More »
